How Important are Tangible Gifts in A COVID-19 world?
We all understand how to connect through gift-giving. Often it has been suggested to make a gift-giving an experience rather than physical items; however, that option is not quite possible anymore. Instead, consumers are returning to the root of meaningful physical gifts. According to Forbes, consumer psychologist, Chris Gray, Psy.D., stated, “The pandemic has created a lot of anxiety. By giving gifts and things that are enduring and are a lasting expression of care, it helps us soothe a bit of that anxiety.” Tangible gifts can remind us of the relationships and appreciation surrounding them.
Giving a tangible gift in a time of disconnect shows the recipient that they are thought of, cared for, and valued. We all know how good we feel when we receive a gift. I know that one of the happiest times of my day is when I receive a package from Amazon (and I paid for it). Not only can a gift boost morale for remote and in-office employees, but gift-giving is also a two-way street, making both the recipient and the giver happy. These gifts are physical reminders for workers and isolated individuals to feel appreciated and significant. This kind of shared healing is a thoughtful way to boost morale in all areas of the workplace, peer groups, families, and companies.
One of our clients had half of their staff in the office, and the other half was working virtually from home. They realized the company started to feel detached and distant from one another. Wanting to discover a solution to combat this, we collaborated to create care packages to send to every employee on and off-site. These packages included branded face coverings, a custom-molded candy bar and wrapper, a unique lunch box, and a phone stand. The reviews from the individual employees were extremely favorable with social media posts and thank you notes of gratitude. This thoughtful effort kept the workforce engaged and feeling valued so they could continue to navigate the year together.